Content Planning

Turn your agency's week into a plan.

A content plan built around what your agency is actually doing this week — new instructions, price changes, lets agreed, vendor advice, market updates — instead of “what shall we post today?”

Content Engine — Weekly Plan · MK16 branch
You have 3 new instructions this week
Suggested: “Why homes in MK16 are selling faster this month”
MON
New instruction — 14 Church St
Vendor tip
TUE
Landlord advice
Let agreed — Bedford Rd
WED
Area guide — MK16
Carousel
THU
Property Reel
Staff profile
FRI
Market update
Testimonial

Every week starts from a plan, not a blank page.

Content Engine reads what's happening in your agency and turns it into a planned set of specific, briefed content pieces — pillars balanced, formats varied, branches respected. Your team reviews the week, not the empty page.

What goes in

  • New instructions
  • Price changes and reductions
  • Let agreed and sales agreed
  • Landlord and vendor questions
  • Local market activity
  • Agency expertise and staff notes
  • Existing brand profile

What comes out

  • Weekly content calendar
  • Per-slot briefs
  • Pillar balance (property, market, authority, local)
  • Format mix (post, carousel, video, presenter)
  • Branch/territory allocation
  • Suggested campaign anchors
Workflow

How it runs

01
Understand
Read agency activity + brand profile
02
Plan
Build the week's content slots
03
Assign
Match slot to format, pillar, branch
04
Review
Team reviews the plan before creation
Agency example

“You have 3 new instructions this week.”

Content Engine sees three fresh instructions in MK16, one price reduction, and two landlord enquiries this week. The plan writes itself around them — a launch post per instruction, a carousel on the reduction, a landlord FAQ video, and a local-market piece anchored to Newport Pagnell. Your team approves the plan in one place.

Why it matters

Turn your agency's week into a plan.

The gap in most agencies isn't ideas — it's converting activity into a consistent weekly plan. Content Engine closes that gap so the plan exists before anyone has to think about it.

Availability

Available on

StarterStarter PlusGrowthPremiumPremium Plus

See it run on your agency.

Create. Amplify. Repeat.